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About two years ago we published our first SEO Starter Guide , which we have since translated into 40 languages. Link updated to point to latest version Link updated to point to latest version Read next : Useful tips for new bloggers. The above video is a basic explanation on how Google Search works. The Google search engine optimization starter guide has been provided by Google in the purpose of informing the knowledge on how Google search works and what it likes really.
That guide includes examples of how to use the various SEO options provided by Storbie. Torrent hash engine-optimization-starter-guide. The most extensive and detailed guide of advanced SEO techniques that exists today.
Skip to content. January 14, Imagine that you're writing anchor text for a text link. An Image sitemap can provide Googlebot with more information about the images found on your site. This increases the likelihood that your images can be found in Google Images results. The structure of this file is similar to the XML sitemap file for your web pages.
It's also a good idea to have the extension of your filename match with the file type. The world is mobile today. Most people are searching on Google using a mobile device. The desktop version of a site might be difficult to view and use on a mobile device.
As a result, having a mobile ready site is critical to your online presence. In fact, starting in late , Google has begun experiments to primarily use the mobile version of a site's content for ranking, parsing structured data, and generating snippets. There are multiple ways of making your website mobile ready and Google supports different implementation methods :. After you have created a mobile-ready site, you can use Google's Mobile-Friendly Test to check if pages on your site meet the criteria for being labeled mobile-friendly on Google Search result pages.
You can also check out the Search Console Mobile Usability report to fix mobile usability issues affecting your site. If your site serves lots of static content like blog posts or product landing pages across multiple pages, consider implementing it using AMP Accelerated Mobile Pages.
It's a special flavor of HTML that ensures your site stays fast and user friendly, and can be further accelerated by various platforms, including Google Search. Regardless of which configuration you choose to set up your mobile site, take note of these key points:. While most of the links to your site will be added gradually, as people discover your content through search or other ways and link to it, Google understands that you'd like to let others know about the hard work you've put into your content.
Effectively promoting your new content will lead to faster discovery by those who are interested in the same subject. As with most points covered in this document, taking these recommendations to an extreme could actually harm the reputation of your site. A blog post on your own site letting your visitor base know that you added something new is a great way to get the word out about new content or services.
Other website owners who follow your site or RSS feed could pick the story up as well. Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them know about new content on the company's website.
If you run a local business, claiming your Business Profile will help you reach customers on Google Maps and Google Search. Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content.
Chances are, there are a number of sites that cover topic areas similar to yours. Opening up communication with these sites is usually beneficial. Hot topics in your niche or community could spark additional ideas for content or building a good community resource. Major search engines, including Google, provide tools for website owners to analyze their performance in their search engine. For Google, that tool is Search Console. Search Console provides two important categories of information: Can Google find my content?
How am I performing in Google Search results? Using Search Console won't help your site get preferential treatment; however, it can help you identify issues that, if addressed, can help your site perform better in search results. Microsoft's Bing Webmaster Tools also offers tools for website owners. If you've improved the crawling and indexing of your site using Google Search Console or other services, you're probably curious about the traffic coming to your site.
Web analytics programs like Google Analytics are a valuable source of insight for this. You can use these to:. For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about how visitors are interacting with your documents such as additional keywords that searchers might use to find your site.
You can find information about updates to Google Search, new Search Console features, and much more. Google Search Central Help Forum Post questions about your site's issues and find tips to create high quality sites from the product forum for website owners. There are many experienced contributors in the forum, including Product Experts and occasionally Googlers. Google Search Central Twitter Follow us for news and resources to help you make a great site.
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4. For details, see the Google Developers Site Policies. Documentation Not much time? Beginner SEO Get started. Establish your business details with Google. Advanced SEO Get started. Documentation updates.
Go to Search Console. Getting started Are you on Google? If your site isn't in Google Although Google crawls billions of pages, it's inevitable that some sites will be missed. When our crawlers miss a site, it's frequently for one of the following reasons: The site isn't well connected from other sites on the web You've just launched a new site and Google hasn't had time to crawl it yet The design of the site makes it difficult for Google to crawl its content effectively Google received an error when trying to crawl your site Your policy blocks Google from crawling the site How do I get my site on Google?
Here are a few basic questions to ask yourself about your website when you get started. Is my website showing up on Google? Do I serve high-quality content to users? Is my local business showing up on Google?
Is my content fast and easy to access on all devices? Is my website secure? Help Google find your content The first step to getting your site on Google is to be sure that Google can find it. Tell Google which pages you don't want crawled For non-sensitive information, block unwanted crawling by using robots. Avoid: Letting your internal search result pages be crawled by Google. Users dislike clicking a search engine result only to land on another search result page on your site. Allowing URLs created as a result of proxy services to be crawled.
For sensitive information, use more secure methods A robots. Help Google and users understand your content Let Google see your page the same way a user does When Googlebot crawls a page, it should see the page the same way an average user does.
We also offer daily baseball news and events. Accurately describe the page's content Choose title text that reads naturally and effectively communicates the topic of the page's content. Using default or vague text like "Untitled" or "New Page 1". Use the meta description tag A page's meta description tag gives Google and other search engines a summary of what the page is about. What are the merits of meta description tags? Accurately summarize the page content Write a description that would both inform and interest users if they saw your meta description tag as a snippet in a search result.
Avoid: Writing a meta description tag that has no relation to the content on the page. Using generic descriptions like "This is a web page" or "Page about baseball cards". Filling the description with only keywords. Copying and pasting the entire content of the document into the meta description tag. Use unique descriptions for each page Having a different meta description tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain for example, searches using the site: operator.
Avoid: Using a single meta description tag across all of your site's pages or a large group of pages. Use heading tags to emphasize important text Use meaningful headings to indicate important topics, and help create a hierarchical structure for your content, making it easier for users to navigate through your document. Imagine you're writing an outline Similar to writing an outline for a large paper, put some thought into what the main points and sub-points of the content on the page will be and decide where to use heading tags appropriately.
Avoid: Placing text in heading tags that wouldn't be helpful in defining the structure of the page. Erratically moving from one heading tag size to another. Use headings sparingly across the page Use heading tags where it makes sense. Avoid: Excessive use of heading tags on a page. Very long headings. Using heading tags only for styling text and not presenting structure. Add structured data markup Structured data is code that you can add to your sites' pages to describe your content to search engines, so they can better understand what's on your pages.
You can mark up many business-relevant entities: Products you're selling Business location Videos about your products or business Opening hours Events listings Recipes Your company logo, and many more See a full list of supported content types. Check your markup using the Rich Results Test Once you've marked up your content, you can use the Google Rich Results test to make sure that there are no mistakes in the implementation.
Avoid: Using invalid markup. Use Data Highlighter and Markup Helper If you want to give structured markup a try without changing the source code of your site, you can use Data Highlighter , which is a tool integrated in Search Console that supports a subset of content types.
Avoid: Changing the source code of your site when you are unsure about implementing markup. Keep track of how your marked up pages are doing The various Rich result reports in Search Console shows you how many pages on your site we've detected with a specific type of markup, how many times they appeared in search results, and how many times people clicked on them over the past 90 days. Avoid: Adding markup data which is not visible to users.
Creating fake reviews or adding irrelevant markups. Manage your appearance in Google Search results Correct structured data on your pages also makes your page eligible for many special features in Google Search results, including review stars, fancy decorated results, and more.
Organize your site hierarchy Understand how search engines use URLs Search engines need a unique URL per piece of content to be able to crawl and index that content, and to refer users to it. Navigation is important for search engines The navigation of a website is important in helping visitors quickly find the content they want. Plan your navigation based on your homepage All sites have a home or root page, which is usually the most frequented page on the site and the starting place of navigation for many visitors.
Using breadcrumb lists A breadcrumb is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page.
Create a simple navigational page for users A navigational page is a simple page on your site that displays the structure of your website, and usually consists of a hierarchical listing of the pages on your site. Create a naturally flowing hierarchy Make it as easy as possible for users to go from general content to the more specific content they want on your site. Avoid: Creating complex webs of navigation links, for example, linking every page on your site to every other page.
Going overboard with slicing and dicing your content so that it takes twenty clicks to reach from the homepage. Use text for navigation Controlling most of the navigation from page to page on your site through text links makes it easier for search engines to crawl and understand your site.
Avoid: Having a navigation based entirely on images, or animations. Requiring script or plugin-based event-handling for navigation.
Create a navigational page for users, a sitemap for search engines Include a simple navigational page for your entire site or the most important pages, if you have hundreds or thousands for users. Avoid: Letting your navigational page become out of date with broken links.
Creating a navigational page that simply lists pages without organizing them, for example by subject. Show useful pages Users will occasionally come to a page that doesn't exist on your site, either by following a broken link or typing in the wrong URL. Avoid: Allowing your pages to be indexed in search engines make sure that your web server is configured to give a HTTP status code or—in the case of JavaScript-based sites—include the noindex tag when non-existent pages are requested. Blocking pages from being crawled through the robots.
Providing only a vague message like "Not found", "", or no page at all. Using a design for your pages that isn't consistent with the rest of your site. Simple URLs convey content information Creating descriptive categories and filenames for the documents on your website not only helps you keep your site better organized, it can create easier, friendlier URLs for those that want to link to your content.
Use words in URLs URLs with words that are relevant to your site's content and structure are friendlier for visitors navigating your site. Choosing generic page names like page1. Using excessive keywords like baseball-cards-baseball-cards-baseballcards. Create a simple directory structure Use a directory structure that organizes your content well and makes it easy for visitors to know where they're at on your site. Avoid: Having deep nesting of subdirectories like Using directory names that have no relation to the content in them.
Provide one version of a URL to reach a document To prevent users from linking to one version of a URL and others linking to a different version this could split the reputation of that content between the URLs , focus on using and referring to one URL in the structure and internal linking of your pages. Avoid: Having pages from subdomains and the root directory access the same content, for example, domain. Optimize your content Make your site interesting and useful Creating compelling and useful content will likely influence your website more than any of the other factors discussed here.
Know what your readers want and give it to them Think about the words that a user might search for to find a piece of your content. Write easy-to-read text Users enjoy content that is well written and easy to follow. Avoid: Writing sloppy text with many spelling and grammatical mistakes. Awkward or poorly written content. Embedding text in images and videos for textual content: users may want to copy and paste the text and search engines can't read it. Organize your topics clearly It's always beneficial to organize your content so that visitors have a good sense of where one content topic begins and another ends.
Avoid: Dumping large amounts of text on varying topics onto a page without paragraph, subheading, or layout separation. Create fresh, unique content New content will not only keep your existing visitor base coming back, but also bring in new visitors. Avoid: Rehashing or even copying existing content that will bring little extra value to users. Having duplicate or near-duplicate versions of your content across your site. Optimize content for your users, not search engines Designing your site around your visitors' needs while making sure your site is easily accessible to search engines usually produces positive results.
Avoid: Inserting numerous unnecessary keywords aimed at search engines but are annoying or nonsensical to users.
Having blocks of text like "frequent misspellings used to reach this page" that add little value for users. Deceptively hiding text from users , but displaying it to search engines.
Act in a way that cultivates user trust Users feel comfortable visiting your site if they feel that it's trustworthy. Make expertise and authoritativeness clear Expertise and authoritativeness of a site increases its quality. Avoid: Providing insufficient content for the purpose of the page. Avoid distracting advertisements We expect advertisements to be visible.
Avoid: Putting distracting advertisements on your pages. Use links wisely Write good link text Link text is the visible text inside a link. Choose descriptive text Write anchor text that provides at least a basic idea of what the page linked to is about. Avoid: Writing generic anchor text like "page", "article", or "click here". Using text that is off-topic or has no relation to the content of the page linked to. Using the page's URL as the anchor text in most cases, although there are certainly legitimate uses of this, such as promoting or referencing a new website's address.
Write concise text Aim for short but descriptive text-usually a few words or a short phrase. Avoid: Writing long anchor text, such as a lengthy sentence or short paragraph of text. Format links so they're easy to spot Make it easy for users to distinguish between regular text and the anchor text of your links.
Avoid: Using CSS or text styling that make links look just like regular text. Think about anchor text for internal links too You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text used for internal links can help users and Google navigate your site better.
Avoid: Using excessively keyword-filled or lengthy anchor text just for search engines. Creating unnecessary links that don't help with the user's navigation of the site. Be careful who you link to You can confer some of your site's reputation to another site when your site links to it.
Combat comment spam with nofollow To tell Google not to follow or pass your page's reputation to the pages linked, set the value of the rel attribute of a link to nofollow or ugc. Automatically add nofollow to comment columns and message boards Many blogging software packages automatically nofollow user comments, but those that don't can most likely be manually edited to do this.
Avoid: Using CSS to display images that you want us to index. Use the alt attribute Provide a descriptive filename and alt attribute description for images. Use brief but descriptive filenames and alt text Like many of the other parts of the page targeted for optimization, filenames and alt text are best when they're short, but descriptive.
Avoid: Using generic filenames like image1. Writing extremely lengthy filenames. Stuffing keywords into alt text or copying and pasting entire sentences. Supply alt text when using images as links If you do decide to use an image as a link, filling out its alt text helps Google understand more about the page you're linking to.
Avoid: Writing excessively long alt text that would be considered spammy. Using only image links for your site's navigation. Help search engines find your images An Image sitemap can provide Googlebot with more information about the images found on your site. Make your site mobile-friendly The world is mobile today. Choose a mobile strategy There are multiple ways of making your website mobile ready and Google supports different implementation methods : Responsive web design Recommended Dynamic serving Separate URLs After you have created a mobile-ready site, you can use Google's Mobile-Friendly Test to check if pages on your site meet the criteria for being labeled mobile-friendly on Google Search result pages.
Configure mobile sites so that they can be indexed accurately Regardless of which configuration you choose to set up your mobile site, take note of these key points: If you use Dynamic Serving or have a separate mobile site, signal to Google when a page is formatted for mobile or has an equivalent page that's formatted for mobile. This helps Google accurately serve mobile searchers your content in search results.
Keep resources crawlable. Blocking page resources can give Google an incomplete picture of your website. This often happens when your robots. If Googlebot doesn't have access to a page's resources, such as CSS, JavaScript, or images, we may not detect that it's built to display and work well on a mobile browser. In other words, we may not detect that the page is mobile-friendly, and therefore not properly serve it to mobile searchers.
Avoid common mistakes that frustrate mobile visitors, such as featuring unplayable videos. Mobile pages that provide a poor searcher experience can be demoted in rankings or displayed with a warning in mobile search results. This includes but is not limited to full page interstitials on mobile that hinder user experience. Provide full functionality on all devices.
Mobile users expect the same functionality—such as commenting and check-out—and content on mobile as well as on all other devices that your website supports. In addition to textual content, make sure that all important images and videos are embedded and accessible on mobile devices.
For search engines, provide all structured data and other metadata—such as titles, descriptions, link-elements, and other meta-tags—on all versions of the pages. Make sure that the structured data, images, videos, and metadata you have on your desktop site are also included on the mobile site.
Best Practices Test your mobile pages with the Mobile-Friendly Test to see if Google thinks your website works well on mobile devices. If you use separate URLs for your mobile pages, make sure to test both the mobile and the desktop URLs, so you can confirm that the redirect is recognized and crawlable. For more information, see Google's mobile-friendly guide. Promote your website While most of the links to your site will be added gradually, as people discover your content through search or other ways and link to it, Google understands that you'd like to let others know about the hard work you've put into your content.
Know about social media sites Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content. Avoid: Attempting to promote each new, small piece of content you create; go for big, interesting items.
Involving your site in schemes where your content is artificially promoted to the top of these services. Reach out to those in your site's related community Chances are, there are a number of sites that cover topic areas similar to yours. Avoid: Spamming link requests out to all sites related to your topic area. Purchasing links from another site with the aim of getting PageRank. Analyze your search performance and user behavior Analyzing your search performance Major search engines, including Google, provide tools for website owners to analyze their performance in their search engine.
With the service, website owners can: See which parts of a site Googlebot had problems crawling Test and submit sitemaps Analyze or generate robots.
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